Listen to Robert Cochran, CEO of Northline Express how they transformed their business.
What was the challenge?
Northline Express and their business selling fireplaces and heating devices over the internet. They operate three e-commerce sites (NorthlineExpress.com, WoodEze.com and MosquitoControlTrap. com) along with marketplaces on Amazon, eBay and Rakuten. Existing software solution was incapable of keeping with growth.
Try managing 50 to 100,000 SKU’s, 600 bundles with configurable items. And then manage inventory replenishment in a fast changing environment? Go figure.
What was the solution?
For starters wanted a package that integrated with the Magento. Lucky for us we ran into Cloud ERP solution from Acumatica. Result-Information flowed seamlessly in real time from “Sell/ eCommerce” “Deliver/Distribution” Collect/Financials”. Our productivity took a 180 degree change. Our team instead of falling behind as previously now were ahead and had time for creative ideas.
What did you accomplish?
The result was a trifecta: Increased sales; increased profitability and increase cash flow from operations.
Our Supply Chain now works like a breeze. For starters we “Bring new products online as they come out, quickly and efficiently, moving at speed of light on the web.” Next we are able to push data back and forth with our suppliers and have visibility of available inventory. This means we can track and deliver as promised, which increases customer satisfaction and you guessed more sales. And best deal is we have invested in a platform that allows us to grow gracefully. New 3rd party applications are deployed rapidly.