Customer Relationship Management (CRM) software is a growing industry with vertical integration on many platforms, with a projected impact of $30 billion in 2019. Companies which use CRM report meeting or exceeding over 60 % of their sales quotas. Software vendors face a lot of competition, so for one to rise to the top of the industry demonstrates a customer-first attitude and flexible and agile products. The industry analytical firm Nucleus Research has ranked Acumatica’s CRM software suite at the top of the field in its April report for e-commerce suppliers.
Understanding Acumatica’s position among CRM SaaS Vendors
Acumatica has developed a flexible and robust set of software suites, including many options for Software as a Service (SaaS) programs. The vendor is keeping pace with current trends in cloud services and CRM software with programs that are fully integrated with existing physical or cloud platforms used by their customers, as well as rapidly expandable. Acumatica’s SaaS suites also offer data management for their customers, which is a vital competitive advantage.
Nucleus Research recognizes the importance of what role the software suites play in Acumatica’s success. As their researchers quote, “Leading customer relationship management (CRM) providers are doubling down on data integration, orchestration, and mapping capabilities to link data among and beyond CRM applications and provide a complete real-time view of the customer.” For their part, Acumatica’s team is dedicated to providing these services to their customers at a full level of support and management.
Nucleus Research specializes in CRM SaaS analysis
The analytical firm is a renowned expert on industry topics, from customer service to SaaS offerings. Nucleus’ team has developed a set of guidelines for their annual reports on SaaS vendors. These are used to build a matrix for comparisons using Functionality and Usability on the X- and Y- axes. Sales, Marketing, and Service features are also marked out. Nucleus draws on their experience in the industry to create forecasts, so any company at the top of their list is sure to provide key services.
Where Acumatica is gaining ground
Many SaaS vendors have fallen in ranking on Nucleus’ reports since last year, but Acumatica has risen along the Better Functionality axis. Attention to detail and a focus on customer satisfaction has driven the company’s successful product development over their competitors. Acumatica also provides enhancements for marketing and stocking automation, as well as supporting cross-platform workflows.
For an example of how Acumatica provides timely solutions and added functionality, look no further than their work with the contracting firm Curran Young. When their team was looking for new construction ERP programs, the leadership partnered with Acumatica to replace their old systems, driving long-term growth for the company. That is just one example of how Acumatica’s dedicated SaaS programs can aid their customers in meeting or exceeding operational goals.
In addition to all of those features, Acumatica’s suite of products are scalable through a single-portal due to the robust cloud-based products. The use of a single portal also simplifies data collection and analysis; it is a truism in the industry that strategic data usage is the key to a company’s survival. So the SaaS programs which Acumatica offers are able to collect, store, and provide top-level analysis for business operations.
If your company is looking for a new SaaS program, Nucleus Research’s choice would be Acumatica. We at ASC, with years of Acumatica integration experience is ready to work with you on providing cloud-based solutions. Reach out today to get started.